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ETG SOFT · Istanbul, Türkiye

I turn ideas into systems.

With the discipline of electrical and electronics engineering, I build digital products that work clearly, look distinctive and are designed to last.

Electrical & Electronics EngineerSoftware DeveloperFounder, ETG SOFT
Explore

Selected work

Different fields. One standard.

Every project is a practice in finding the right question, reducing complexity and shaping a clear experience for the people who use it.

01

EVZ Marble Granite

A web experience that brings the product and brand story of the natural stone industry into a clear, refined and trustworthy digital setting.

Web experienceBrand
02

NUXIVA

A product study bringing a new-generation brand idea together with a consistent interface language, strong visual rhythm and scalable digital structure.

Digital productInterface
03

OSA Football

A mobile-first platform experience that brings football content and user needs together through quick access and an energetic visual language.

Sports technologyMobile
04

HCK Read AI

An interface study centred on simplicity, approaching reading and knowledge work through an AI-supported product perspective.

Artificial intelligenceProduct design
05

GastroniX

A product addressing the operational and digital needs of gastronomy with organised flows, clear decision points and a contemporary identity.

GastronomySystem design

Technology stack

From idea to working system.

I select the right tool for the need and deliver end-to-end solutions—from content management to custom software architecture.

PHP

PHP

Reliable server-side applications and dynamic web foundations.

L

Laravel

Maintainable, scalable and modern application architectures.

WP

WordPress

Custom themes, content management and high-performance corporate sites.

JS

JavaScript

Fluid interactions, dynamic interfaces and browser experiences.

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HTML & CSS

Semantic, accessible interface systems that adapt to every screen.

SQL

MySQL

Structured data models, reliable queries and application data layers.

API

REST API

Integrations connecting services and platforms through secure data flows.

GIT

Git

Traceable development, version control and disciplined delivery.

SRV

Linux & Nginx

Deployment, server configuration and production optimisation.

Engineering · Code · Experience

Profile

I bring the logic of hardware, the flexibility of software and the human focus of design to the same table.

My background in electrical and electronics engineering taught me to break problems into components while keeping sight of the whole system. Software is where I turn that way of thinking into living products.

At ETG SOFT, I develop digital solutions that brands can rely on—without separating strategy, experience and technology from one another.

Product StrategyWeb DevelopmentInterface SystemsAutomationTechnical ArchitectureAccessibilityProduct StrategyWeb DevelopmentInterface SystemsAutomationTechnical ArchitectureAccessibility

How I work

Clarity, system, impact.

An approach that connects every decision to the product's real purpose, without separating visual impact from technical integrity.

01 · Define the problem firstI bring requirements, user context and measures of success into one frame.
02 · Make the system visibleI shape content, interaction and technology into a clear architecture built to grow.
03 · Quality lives in detailI treat performance, accessibility and micro-interactions as part of the product, never decoration added later.

Have an idea?

Let's build a strong product.

Get in touch to discuss your digital product, web experience or custom software project.

Send an email